Paid Traffic Specialist (Crypto & Web3)
NexQloud
Estimated Salary: $60K-$100K
Location: CA Palo Alto US
Paid Traffic Specialist (Crypto & Web3)đ Remote | đ Full-TimeAbout NexQloudNexQloud is redefining the future of cloud computing with a decentralized, secure, and cost-efficient alternative to traditional cloud providers. Our blockchain-powered platform enables businesses to access distributed computing resources while rewarding contributors with NXQ tokensâcreating a self-sustaining, high-growth ecosystem. As we scale, weâre looking for a Paid Traffic Specialist to join our marketing team and drive strategic, high-converting ad campaigns across X (Twitter) and Web3 platforms.The RoleWeâre seeking a Paid Traffic Specialist with deep expertise in social media advertising, paid traffic strategies, and conversion optimization. Youâll be responsible for managing, optimizing, and scaling high-performance ad campaigns that attract crypto investors, Web3 enthusiasts, and enterprise cloud users to the NexQloud ecosystem.đ If you have a data-driven mindset, experience in paid traffic, and a passion for blockchain/Web3 marketing, this role is for you.What Youâll DoPaid Advertising Strategy & Execution ⢠Develop and execute paid media strategies across X (Twitter), Web3-native ad platforms, and other high-impact social channels. ⢠Manage ad budgets effectively to maximize ROI and scale campaigns efficiently. ⢠Test and optimize ad creatives, audience segments, and bidding strategies to improve conversions and reduce customer acquisition costs (CAC). ⢠Expand NexQloudâs presence across emerging Web3 advertising networks, including crypto-native DSPs, DeFi platforms, and community-based ad channels. ⢠Coordinate with content and design teams to develop high-converting ad creatives, including static ads, video, GIFs, and interactive media.Performance Tracking & Optimization ⢠Monitor campaign KPIs (CTR, CPC, ROAS, conversions, etc.) and use data-driven insights to refine strategies. ⢠Implement tracking solutions using Google Analytics, UTM parameters, and on-chain analytics tools to measure the full user journey. ⢠Continuously A/B test ad variations to find the best-performing headlines, images, CTAs, and audience segments. ⢠Optimize conversion funnels and landing pages in collaboration with the growth and product teams. ⢠Identify drop-off points and implement re-engagement strategies to recover lost traffic.Crypto & Web3 Growth Marketing ⢠Stay ahead of trends in the crypto and blockchain marketing landscape to ensure NexQloud remains competitive. ⢠Leverage token incentives, staking mechanisms, and airdrop strategies to increase engagement and retention. ⢠Experiment with influencer and KOL (Key Opinion Leader) collaborations in the crypto space to amplify reach. ⢠Test new ad placements on decentralized platforms, NFT marketplaces, and Web3-native advertising networks. ⢠Explore partnerships with major crypto communities to create high-impact paid marketing opportunities.Compliance & Best Practices ⢠Ensure all paid advertising campaigns adhere to crypto and Web3 advertising regulations on various platforms. ⢠Stay informed about evolving ad policies for X (Twitter), Meta, Google, and other platforms to mitigate risk. ⢠Implement best practices for ad account security and budget protection to avoid fraud and policy violations.What Weâre Looking Forâ
3+ years of experience running paid traffic campaigns on X, Meta, Google Ads, and Web3 platformsâ
Proven track record of scaling high-performing ad campaigns with strong ROASâ
Experience in blockchain, Web3, or crypto marketing is highly preferredâ
Deep understanding of audience targeting, retargeting, and ad creatives tailored for crypto & Web3 audiencesâ
Analytical mindset with expertise in tracking, attribution, and campaign optimizationâ
Familiarity with DeFi, NFTs, DAOs, and tokenomics is a plusâ
Experience using on-chain analytics tools to measure blockchain-based ad performance is a plusWhy Join NexQloud?đĽ Be part of a cutting-edge Web3 company disrupting the $1+ trillion cloud computing industryđ° Competitive compensation + performance-based bonusesđ Massive growth potential in a fast-moving industryđ Remote-friendly, flexible work environmentđ Opportunity to drive high-impact marketing campaigns in a high-growth crypto projectReady to Apply?đŠ Send your resume, portfolio, and a short paragraph about your experience with crypto/Web3 paid traffic to chart@nexqloud.io with the subject: Paid Traffic Specialist - [Your Name].đ Letâs grow NexQloud together!
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