Social Media & Content Manager - Crypto-native
GenLayer Labs
Estimated Salary: $90K-$150K
Location: CA San Francisco US
About GenLayer LabsGenLayer Labs is a decentralized AI research collective building the trust infrastructure for the AI Age. We are the developers of GenLayer—an open, AI-driven Court of the Internet—a synthetic jurisdiction where autonomous agents and protocols can reason, transact, and govern at machine speed with sovereignty, transparency, and trust. Our infrastructure enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus.Backed by Maelstrom (Arthur Hayes), Arrington Capital, and North Island Ventures, we're defining a new category of decentralized infrastructure: trustless decision-making for the AI age.Role OverviewWe're looking for GenLayer's first Social Media & Content Manager, a creative, strategic, and crypto-native storyteller who can own and grow our digital presence. You'll be responsible for building GenLayer's brand voice across X (Twitter), LinkedIn, YouTube, Telegram, Discord, and future platforms, and translating complex ideas into clear, compelling content.You'll work directly with the CMO and help shape how the world understands this entirely new category of infrastructure.What You'll Do
Own our social presence across Twitter/X, LinkedIn, Telegram, YouTube, and Discord, crafting a unified voice and steady stream of engaging content
Create and manage content, from posts and threads to newsletters, blog articles, scripts, and memes
Collaborate cross-functionally with founders, engineers, community, and design to translate technical innovations into accessible, high-impact narratives
Support major launches and campaigns like testnets, protocol upgrades, and partnerships
Track performance and optimize with clear KPIs (engagement, growth, reach, shares, sentiment, etc.)
Experiment creatively with formats (video, infographics, threads, AMAs, memes) to push the boundaries of what blockchain + AI content can be
Help grow and support our community of developers, validators, and ecosystem partners
Requirements
2-5 years in content, social, or community marketing, ideally in crypto, tech, or startups
Exceptional writing and editing skills, especially for short-form
Experience using scheduling and analytics tools (e.g. Typefully, TweetDeck, Notion, Canva, Buffer, etc.)
Familiarity with GenAI tools (GPT, Midjourney, DALL-E, etc.) a plus
Knowledge of DeFi, L2s, and AI/LLMs is a big bonus
You Might Be a Fit If...
You're crypto-native and live on X/Twitter, Telegram, and Discord
You know how to write with clarity and authority, and love translating big ideas into punchy, accessible language
You've owned a social account or community before and grown it from zero to x
You have strong instincts for what content performs in Web3 and why
You're passionate about AI, crypto, and the frontier of decentralized infrastructure
You're highly collaborative, curious, and not afraid to experiment
Bonus: You've created threads, memes, blog posts, or videos that went viral
Benefits
Work at the bleeding edge of AI and blockchain
Be part of a small, experienced, and ambitious team with deep conviction
Shape the story of a protocol creating an entirely new category—AI-powered, trustless decision-making
Competitive salary + equity/rewards
Flexible hours and fully remote
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