Strategic Marketing Associate
Ellipsis Labs
Estimated Salary: $82K-$138K
Location: New York, NY
Ellipsis Labs is a profitable, venture-backed New York-based startup building differentiated products and infrastructure in decentralized finance.
The company developed Phoenix, the leading order book spot exchange on the Solana blockchain, and a top 10 DEX (decentralized exchange) with >$50B in volume since inception in 2023.
Ellipsis Labs is building Atlas, a blockchain for verifiable finance. Verifiable finance enables financial applications to combine the performance of traditional finance with DeFi's transparency.
All roles are in the Ellipsis Labs office in New York City.
The Role:
We are hiring a brand and digital marketing associate to elevate our brand presence and lead marketing initiatives for Ellipsis Labs, Phoenix, and upcoming projects. You will be working directly with the CEO and Head of Growth on both strategic direction and tactical outcomes, owning the marketing function end-to-end.
Responsibilities:
Social Media Management:
Manage and grow social media accounts for Ellipsis Labs, Phoenix, and upcoming projects
Develop and execute content ideas and brainstorms
Create growth strategies for growing Twitter accounts of upcoming projects
Come up with creative ideas for attracting users and posting (there will be periods with no announcements where the account will need to remain active)
Create and manage campaigns for community, user, and developer attraction with sustainable resultsMonitor campaign success and adjust strategies accordingly
Content Creation:
Oversee graphic creation or provide direction if outsourced
Write outlines for tweets, blog posts, and technical articles
Community Engagement:
Develop and implement a community plan
Set up Discord moderation, structure, and safety bots; work with a community moderator
Launch Strategies:
Create and execute launch strategies for new products and updates
Coordinate strategic announcements and collaborate with PR teams
Collaborations and Co-Marketing:Manage collaborations and co-marketing initiatives with partners and other projects
Requirements:
Location:Willing to work in person at our NYC office M-F (5 days per week)
Crypto Experience:
Strong familiarity or previous involvement in the crypto space
Understanding of crypto culture and community dynamics
Marketing Experience:
2+ years in content marketing across various platforms
Strong copywriting skills with the ability to write in different tones
Creativity and a strong portfolio showcasing past marketing campaigns and growth metrics
Understanding of branding and positioning within the crypto space
Personal Attributes:
Passion for crypto and eagerness to learn
Strong people skills
Ability to take full ownership of projects and work well with team members
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