Senior Growth Director, US United States Marketing – Growth / Hybrid Apply for this job We are seeking an astute, hands-on Senior Performance Marketing Director to lead and scale digital user acquisition across all paid channels. This role is mission-critical for driving growth in a dynamic, high-impact environment at the convergence of crypto, fintech, and cutting-edge technology. You will be responsible for the strategy and execution across key performance channels, with a clear focus on user growth, ROAS, and acquisition cost efficiency. This role requires a proactive leader who is well-versed in the nuances of Web3 culture, consumer behavior in financial markets, and high-performance growth marketing. Key Responsibilities: Own the Performance Marketing Strategy: - Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US - Manage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels. Drive Growth at Scale: - Build and manage full-funnel campaigns focused on user acquisition, activation, and retention. - Identify growth opportunities through continuous experimentation and A/B testing. - Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams. Data-Driven Execution: - Manage and allocate substantial media budgets with a strong focus on efficiency and ROI. - Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value. - Report on key KPIs and growth drivers to executive stakeholders. Hands-on Leadership: - Lead and develop a regional performance marketing team, fostering accountability and continuous learning. - Cultivate a high-performance culture that is data-informed, user-focused, and agile. Requirements 8+ years of hands-on performance marketing experience, including 3+ years in a leadership role. Familiarity with the U.S. market, including consumer behavior, financial regulations, and industry trends across crypto, stocks, derivatives and banking.  Deep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition. Proven success in managing millions acquisition budgets and scaling digital marketing for consumer fintech or crypto products. Experience in the crypto, DeFi, fintech, or web3 environments Solid understanding of financial products, on-chain user behavior, and the web3 ecosystem. Highly analytical mindset with a strong grasp of marketing metrics, attribution models, and funnel performance. Comfortable operating in a fast-paced, startup environment characterized by high ambiguity and rapid change. Apply for this job When applying, mention the word CANDYSHOP to show you read the job post completely.