rypto.com is seeking a (Senior) CRM Manager, Sports to lead and manage CRM strategies for our Sportsbook and other sports-related offerings in the USA. This role will focus on driving customer onboarding, engagement, and retention through the Crypto.com Sports Playbook, API-driven triggers, and sports event schedules, while also spearheading new initiatives to enhance the customer lifecycle experience. As the (Senior) CRM Manager, Sports, you will be responsible for designing and executing localized, cross-channel CRM communications. You’ll work closely with cross-functional teams—including Marketing, Product, Legal, and Compliance—to ensure campaigns meet regional regulations and resonate with target audiences. This is a high-impact role that requires a blend of strategic planning, technical expertise, and data-driven decision-making.