This is a foundational, high-autonomy role responsible for owning the influencer channel and strategy for the sports predictions product. The lead will act as an entrepreneurial self-starter expected to design, implement, and scale the program from the ground up within the US regulated derivatives and predictions landscape. This role will have the flexibility to utilize diverse commercial models to secure top-tier influencer talent. The ideal candidate is a strategic expert in the US influencer landscape, capable of managing both Macro celebrities and niche emerging sports analysts across social platforms and podcasts.