We are seeking a highly skilled Growth Marketing Manager with extensive experience in the US credit card sector, to own the value proposition for new users and optimize the product lifecycle. This requires having a deep commercial understanding of card fee structures, credit limits, and rewards programs. The candidate must also understand crypto rewards, including how they’re earned, deposited, and redeemed. This product knowledge is necessary to define customer segmentation and differentiate the offering from competitors. Moreover, this role involves managing and optimizing digital acquisition campaigns across key paid channels for B2C, focusing on planning, executing, and refining high-impact strategies. The candidate will generate customer acquisition, engagement, and lifetime value in a competitive and regulated market. In summary, this position is ideal for a proactive individual who understands the peculiarities of credit card benefits, loyalty programs, and client acquisition strategies.