Responsibilities Manage and optimize the user acquisition efforts in alignment with local business objectives and market-specific dynamics across the LATAM. Oversee the planning, execution and optimization of paid acquisition campaigns across channels such as Google Ads, Facebook Ads, Instagram Ads, X, ASA and other relevant platforms Strategic understanding of customer lifetime cycle marketing and CRM to support optimise the onboarding funnel and boost retention 7 under engagement. Develop and implement app marketing strategies to drive app installs, engagement, and conversions, leveraging channels such as in-app advertising, affiliates and mobile ad networks. Conduct market research and competitive analysis to identify growth opportunities, market trends, and competitive threats in each market, with a focus on capturing market potentials and improving market share. Drive continuous improvement in ROAS performance through data-driven insights, A/B testing, and campaign optimization strategies, with a strong funnel conversion concept and experience in full funnel marketing strategy from awareness to conversion. Foster a culture of test & learn within the acquisition team, encouraging experimentation, hypothesis testing, and iterative improvements to acquisition strategies and tactics Manage acquisition budgets effectively across the region, ensuring optimal allocation and alignment with business goals and KPIs. Generate regular performance reports and dashboards to track key metrics, analyze campaign performance, and provide actionable insights to senior leadership, showcasing expertise as T-shaped marketers specializing in paid advertising Collaborate closely with cross-functional teams, including marketing, product, analytics, and finance, to align acquisition strategies with overall business objectives and initiatives, ensuring a cohesive approach to full funnel marketing strategies