SEO/SEM Generalist
Coins
Estimated Salary: $75K-$125K
Location: Shanghai, China / Shenzhen
Responsibilities
Plan, develop and implement our SEO strategy to improve the overall marketing performance
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Identify our users to better target identified users
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best practices
Stay up to date with the latest SEO and digital marketing latest trends and best practices