Brand Manager (Crypto/Fintech/Blockchain)
CAIZ
Estimated Salary: $82K-$138K
Location: Berlin Germany
Revolutionizing Islamic Finance with Blockchain Technology
Are you ready to be part of a groundbreaking initiative that combines Islamic finance principles with cutting-edge blockchain technology?
Look no further than CAIZ – THE FIRST ISLAMIC ECOSYSTEM BUILT ON BLOCKCHAIN.
At CAIZ, our mission is clear: to create a Fiqh compliant financial ecosystem that provides our community with fair and easy access to ethical financial products and services. We believe in empowering individuals to build a strong financial future while engaging in long-term economically beneficial behavior.
Our native coin, CAIZcoin, that fuels the CAIZblockchain. With CAIZcoin, you can make seamless payments, store value, and interact with a range of ethical financial products we are developing. The centerpiece of our ecosystem is the innovative CAIZapp, giving users complete control over their digital assets.
We are a passionate team reshaping finance, and we are expanding our dynamic workforce. Join us in a collaborative work environment focused on creating a fast and compliant money transfer structure.
Tasks
We are in search of an experienced Brand Manager to lead efforts in building and enhancing our brand identity while increasing brand awareness. In this crucial role, you will collaborate closely with all levels and departments of our company to discern the unique aspects that set us apart in our industry and market.
Responsibilities:
Shape and effectively communicate our company's vision and mission, ensuring alignment with the brand identity
Translate brand elements, values, and guidelines into comprehensive plans and go-to-market strategies to drive brand success
Take the lead in creative development efforts, aiming to inspire the target audience to take desired actions that align with the brand's objectives
Prepare detailed performance specifications, cost and pricing parameters, market applications, and revenue estimates to support brand initiatives
Measure and report the performance of all marketing campaigns, assessing their return on investment and metrics
Stay vigilant about market trends, conduct research on consumer markets, and closely monitor competitor activities to identify opportunities and challenges
Continuously monitor both new and ongoing marketing and promotional activities, ensuring they align with the brand's core values and objectives
Keep a close eye on product distribution and consumer responses, making adjustments as needed to enhance brand positioning
Develop innovative growth strategies that are in line with the brand's identity and goals
Ensure the alignment of the company's decision-making, tactics, and direction with the established brand identity
Requirements
Experience:
3+ years of work experience in a Brand Manager role
Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain
Proven ability to develop brand and marketing strategies and provide recommendations to senior management, demonstrating a track record of successful strategic planning
Experience in identifying target audiences and creating effective marketing campaigns that resonate with and engage the intended demographic
Excellent knowledge of the overall marketing mix, including a deep understanding of product, price, place, and promotion considerations
Possession of strong analytical skills complemented by a creative mindset, enabling the development of data-driven but imaginative marketing solutions
Data-oriented thinking, with a strong affinity for numbers, allows for the effective use of data and analytics in decision-making and strategy refinement
Ability to strategize and solve problems, addressing challenges in brand and marketing efforts with a goal-oriented and proactive approach
Excellent communication and interpersonal skills, facilitating effective collaboration with team members, senior management, and external partners to convey the brand's message and objectives
Level of studies: Diploma, Bachelor or Master Degree in Marketing, Design or similar
Language Requirements: Fluent in German and English
Don't miss this opportunity – apply now and be part of the CAIZ revolution.
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Join us today and be at the forefront of innovation in the world of CAIZ.
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