Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.ResponsibilitiesDevelop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.Create and manage customer segmentation and targeting strategies to optimize the customer journey.Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies.Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth.Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.RequirementsBachelor’s degree in marketing, business, or related field5+ years of experience in client lifecycle or related fields.Strong understanding of trading customer behavior and segmentation.Strong analytical skills and ability to use data to help decision makingStrong communication skills and is able to facilitate and motivate client managersStrong understanding of Binance Products and Services, or similar exchange productsSolid understanding of cryptocurrency / blockchain-related terminologies and trends.Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote-first, and casual work attireLearn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.