Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital\-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast\-paced, mission\-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. ### Responsibilities + Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue. + Create and manage customer segmentation and targeting strategies to optimize the customer journey. + Collaborate with cross\-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies. + Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience. + Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth. + Monitor and evaluate the performance of marketing campaigns and product growth through data analysis. ### Requirements + Bachelor's degree in marketing, business, or related field + 5\+ years of experience in client lifecycle or related fields. + Strong understanding of trading customer behavior and segmentation. + Strong analytical skills and ability to use data to help decision making + Strong communication skills and is able to facilitate and motivate client managers + Strong understanding of Binance Products and Services, or similar exchange products + Solid understanding of cryptocurrency / blockchain\-related terminologies and trends. **Working at Binance**• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world\-class talent in an environment where learning and growth opportunities are endless• Tackle fast\-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote\-first, and casual work attireLearn more about how Binancians embody the organization’s [**core values**](https://www.binance.com/en/blog/ecosystem/what-exactly-is-binances-culture-7265423), creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. *By submitting a job application, you confirm that you have read and agree to our [**Candidate Privacy Notice**](https://www.binance.com/en/candidate/privacy/notice).*