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Social Media Specialist (TikTok)

Binance

Estimated Salary: $45K-$75K
Location: Global
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital\-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast\-paced, mission\-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. ### Responsibilities: + Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment. + Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content. + Produce and edit high quality, engaging, original content that can be used cross\-platform. + Manage relationships with third party creators including project management, briefing and feeding back on deliverables. + Monitor and effectively leverage TikTok or other social media trends. + Drive effective and creative social media campaigns, working cross\-functionally with design, content, performance marketing, product and other teams. + Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data\-driven recommendations in order to improve future performance. + Analyse social media landscape to supply actionable insight (in real\-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations. + Engage and build communities through one\-on\-one as well as one\-to\-many conversations. + Have fun! ### Requirements: + 6\+ years of experience in digital marketing or social media related roles. + Mandatory to be native or fluent English speaker. + A deep understanding of TikTok \& social media algorithms. + Proven success of creating high\-performing content on TikTok. + Knowledge of TikTok trends and the best performing content types. + Experience with getting creative within brand guidelines. + Video editing proficiency. Project management experience. + Keen sense of the crypto market in general. + A meme connoisseur. + A clear and concise style of communication, with a creative/fun spin when relevant. + Strong sense of responsibility. + Self\-motivated and results\-oriented. + Remote and startup experience is a plus. **Working at Binance**• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world\-class talent in an environment where learning and growth opportunities are endless• Tackle fast\-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Balance life and work with flexible working hours and casual work attireLearn more about how Binancians embody the organization’s **[core values](https://www.binance.com/en/blog/ecosystem/what-exactly-is-binances-culture-7265423)**, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. *By submitting a job application, you confirm that you have read and agree to our* **[*Candidate Privacy Notice*](https://www.binance.com/en/candidate/privacy/notice)***.*
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