Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital\-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast\-paced, mission\-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. ### Responsibilities: + Drive and lead lifecycle marketing efforts across Brazil, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI; + Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users; + Develop marketing strategies aimed at maximizing the long\-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels; + Create and manage lifecycle marketing KPIs, with emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email, app push, and inmail; + Measure, understand, and report critical metrics within the organization; + Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns; + Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data\-driven insights; + Coordinate with regional teams to ensure that technical requirements are met to implement lifecycle marketing strategies successfully; + Envision LATAM's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs. ### Requirements: + 3\-5 years of experience in fields such as marketing, digital marketing, campaign management, and e\-commerce marketing; + Experience in launching both large\-scale and targeted campaigns throughout the user lifecycle; + Well\-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation; + Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred; + Experience in user segmentation, customer lifecycle management, and A/B testing; + Background in product development, product life\-cycles, business process re\-engineering, and continuous innovation; + Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis; + Creative thinking for developing innovative marketing strategies and engaging campaigns; + Strong organizational and project management skills to manage multiple campaigns and initiatives simultaneously; + Proficiency in Microsoft Excel or Google Sheets; + An innate propensity for urgency and outstanding work ethics; + Portuguese native and Fluency in English; + Crypto enthusiast is a plus. **Working at Binance**• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world\-class talent in an environment where learning and growth opportunities are endless• Tackle fast\-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote\-first, and casual work attireLearn more about how Binancians embody the organization’s [**core values**](https://www.binance.com/en/blog/ecosystem/what-exactly-is-binances-culture-7265423), creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. *By submitting a job application, you confirm that you have read and agree to our [**Candidate Privacy Notice**](https://www.binance.com/en/candidate/privacy/notice).*