Head of Content
21co
Estimated Salary: $75K-$125K
Location: New York, New York, United States
21Shares is the world’s first and largest issuer of digital asset ETPs, with the mission of making investing in digital assets accessible to all.
With offices in New York, London, and Zurich, the team is dedicated to revolutionizing digital asset investing by bridging the worlds of traditional finance and decentralized finance.
Since 2018, 21Shares has supported investors in gaining access to digital asset products worldwide. 21Shares now manages ~$7 billion in assets with over 50 exchange-traded products globally, including the first spot Bitcoin and spot Ethereum ETPs. Most recently, the firm launched six US-domiciled digital asset ETFs including ARKB, one of the largest spot Bitcoin products in the industry.
About
the Role
Based in London, Zurich, or New York, 21Shares are looking to hire a Head of Content, reporting to Chris Wright, Global Head of Marketing. With a team of 5 FTEs across design and copywriting, she/he will lead content strategy and ensure consistency and quality across many different channels. As a strong storyteller from white papers to blog posts, able to synthesize many inputs to craft a thoughtful and consistent narrative, she/he will thrive in a fast paced environment using first class organizational skills to align stakeholders and processes.
Key Responsibilities
Work with the team to obtain an in-depth understanding of the company, products, and customers to then be in a position to drive and develop the messaging and content needed to engage, inform, and convert clients, as well as grow the 21Shares brand globally.
Guide the creation of clear, consistent, and compelling content across all communication channels, including email, website, blog, social media, and optimizing content for different audiences
Create and own the editorial calendar
Partner cross-functionally, including marketing, research, product, and sales, to execute a buyer’s journey-based content plan with the goal of onboarding customers deeper into the 21Shares pipeline
Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven optimization strategies
Manage creative and copywriters to help execute the content strategy
Qualifications:
5+ years of relevant financial industry experience in a similar role
Proven track record developing and directing influential global branding and communication plans
Strong writing, editing, and proofreading skills with ability to understand building blocks of strong content and apply those principles across multiple mediums
Self-starter, able to prioritize work within a complex and fast-paced environment
Ideally a strong interest or experience in crypto, as well as ETPs and traditional finance
Ability to work independently as well as part of a team, to navigate/coordinate with various groups within the organization
(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $140,000 - $180,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.