OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.   We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.   About The Opportunity We are seeking an experienced and passionate Performance Marketing Specialist to join our growing global team. The ideal candidate will have a proven track record of success in managing advertising campaigns on major media platforms, particularly Google, TikTok, and Meta, and a strong interest in the cryptocurrency industry. What You’ll Be Doing  Campaign Strategy & Execution: Plan, execute, and optimize advertising campaigns on primary platforms like Google (Search, Display, UAC), TikTok, and Meta (Facebook & Instagram), as well as secondary channels including Apple Search Ads (ASA) and X (formerly Twitter), to meet user growth and ROI targets. Budget Management & Optimization: Manage and allocate the performance marketing budget effectively. Continuously optimize bids, targeting, and creatives through data analysis and A/B testing to maximize Return on Ad Spend (ROAS). Data Analysis & Reporting: Dive deep into campaign data, monitoring Key Performance Indicators (KPIs) such as Cost Per Acquisition (CAC), Lifetime Value (LTV), and conversion rates. Provide regular, insightful reports to support strategic decisions. Creative Strategy & Testing: Collaborate with the creative team to brainstorm, develop, and test various ad formats, copy, and visuals to identify the most resonant messaging for our target audience across different channels. Market Intelligence & Channel Expansion: Stay current with industry trends, competitor activities, and emerging advertising channels. Proactively identify and test new opportunities for growth. Compliance & Risk Management: Develop a deep understanding of and adhere to the advertising policies of Google, Meta, TikTok, and other platforms, especially concerning financial and cryptocurrency products, to ensure all marketing activities are compliant and support business continuity.  What We Look For In You  Proven Experience: A minimum of 5 years of hands-on experience in performance marketing, with a demonstrated history of managing large-scale budgets successfully. Platform Expertise: Mastery of Google Ads, TikTok for Business, and Meta Ads Manager is essential. Strong knowledge of Apple Search Ads and X Ads is highly preferred. Analytical Skills: An excellent data-driven and analytical mindset. Proficient with tools like Google Analytics, AppsFlyer, or similar mobile measurement partners. Experience with SQL/Python for ROI analysis is a strong plus. Industry Knowledge: A genuine interest in and understanding of the cryptocurrency/Web3 industry. Prior exposure with financial or crypto-related products is a significant advantage. Communication & Collaboration: Excellent communication, coordination, and project management skills, with the ability to work effectively in a cross-functional team environment. Nice-To-Haves  High-Growth Environment: Experience working in a fast-paced, agile environment at a high-growth startup or tech company. Diverse Channel Experience: Experience with other paid channels such as programmatic advertising or affiliate marketing. Perks & Benefits  Competitive total compensation package L&D programs and education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants More that we love to tell you along the process! Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX 's Candidate Privacy Notice .