About MoonPay 🌖💸 Hi, we’re MoonPay. We’re here to onboard the world to Web3. Why? Because we think Web3 is a unique and democratising technology. It gives people back control of their money, digital identity, data, and property like nothing else before it. What we do We’re the leading infrastructure company in Web3. This means we offer our partners everything from payment solutions (we call them 'Ramps') to minting software for digital collectibles, like NFTs. And over 3 0 million people around the world now trust our products — just take a look on Trustpilot. We’re also big on collaborations. And we've worked on stunts, drops, and partnerships with some of the world's most prestigious and forward-thinking brands. But that’s not all. We have also built our own consumer app because we wanted to see if we could build a better Web3 account. It’s taken off in a big way, and we're working hard to continually improve it and to strive for perfection. So whatever your background, we’re sure there’s something for you here. Come help us build the future of Web3 and digital ownership. 🌔 About the Opportunity MoonPay is seeking a data-driven CRM Manager to join our Growth team and play a vital role in driving B2B and B2C product engagement and revenue . 🚀 What you will do * Strategise, build and execute communications using Braze, utilizing key engagement channels such as Email, Push notifications, in-app messages and content cards. * Collaborate closely with the Product team to enhance product awareness and engagement, with the end goal of generating incremental revenue. * Monitor key performance indicators, using data insights to continually refine strategies. * Work closely with the Head of CRM to design CRM experiments, including the test design and analysis. * Refine segmentation and targeting to personalize communications for maximum impact. 🧑‍🚀 About You * An analytical approach that emphasizes understanding customer/client behavior and planning based on data-driven insights. * A passion for championing the customer/client perspective, advocating for their needs and preferences in the development of CRM strategies. * Strong communication skills for effective collaboration with cross-functional teams and stakeholders in both B2B and B2C spaces. Bonus qualifications: * Copywriting experience * Familiarity with HTML * An eye for design