We are seeking an astute, hands-on Senior Performance Marketing Director to lead and scale digital user acquisition across all paid channels for a B2C facing role. This position is mission-critical for driving growth in a dynamic, high-impact environment within the sports contracts industry. You will be responsible for the strategy and execution across key performance channels, focusing on user growth, ROAS, and acquisition cost efficiency. This role requires a proactive leader who understands the sports-trading landscape, consumer behavior, and high-performance growth marketing strategies tailored to sports enthusiasts. Key Responsibilities: Own the Performance Marketing Strategy: -Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US. -Manage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels. Drive Growth at Scale: - Build and manage full-funnel campaigns focused on user acquisition, activation, and retention within the sports trading sector. -Identify growth opportunities through continuous experimentation and A/B testing tailored to sports fans. -Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams. Data-Driven Execution: - Manage and allocate substantial media budgets with a strong focus on efficiency and ROI. -Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value. -Report on key KPIs and growth drivers to executive stakeholders. Hands-on Leadership: - Lead and develop a regional performance marketing team, fostering accountability and continuous learning within the sports contracts niche. -Cultivate a high-performance culture that is data-informed, user-focused, and agile.