Responsibilities Define and own the growth strategy for Thailand, aligned with country and group-level goals. Drive customer acquisition, activation, retention, and revenue growth through data-driven campaigns and product-led growth initiatives. Build and manage a team covering performance marketing, partnerships, lifecycle marketing, influencers, and brand . Oversee and optimize digital channels (Google, Facebook, TikTok, Twitter/X, Line), SEO, and affiliate programs. Work closely with Product, Operations, and Compliance teams to improve conversion, onboarding funnels, and payment flows. Develop and execute localized growth experiments , including referral programs, viral loops, and gamified engagement tactics. Manage growth budgets and ensure strong ROI and cost-efficiency across campaigns. Monitor competitor activity and market trends to identify new growth opportunities. Prepare weekly/monthly reporting for key growth metrics and share learnings across the organization.