Responsibilities Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world Lead international/local GTM and event activation efforts  and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization. Manage the global community to drive the user growth to work with the local teams. Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc. Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.