BPM – where caring and community is in our company DNA; we are always striving to be our best selves; and we’re compelled to ask the questions that lead to innovation. Working with BPM means using your experiences, broadening your skills, and reaching your full potential in work and life—while also making a positive difference for your clients, colleagues, and communities.  Our shared entrepreneurial spirit drives us to see and do things differently.  Our passion for people makes BPM a place where everyone feels welcome, valued, and part of something bigger. Because People Matter.    What you get:  Total rewards package: from flexible work arrangements to personalized benefit structures and financial compensation options that give you choice and flexibility.  Well-being resources: interactive wellness platform and incentives, an employee assistance program and mental health resources, and Colleague Resource Groups (CRGs) that provide safe spaces for colleagues to share, be heard, feel valued and deepen connections. Balance & flexibility: 14 Firm Holidays including 2 floating, Flex PTO, paid family leave, winter break, summer hours, and remote work options , so you can balance challenging yourself with taking care of yourself.   Professional development opportunities: A learning culture with CPA exam resources and bonuses, tuition reimbursement, a coach program, and live classes, workshops, and seminars through BPM University. Who is successful at BPM: ·         Caring people who put others first  ·         Self-starters who embody the BPM entrepreneurial spirit  ·         Authentic individuals with a diverse point of view  ·         Lifelong learners with a drive to excel  ·         Resilient people who rise to the occasion  Summary: BPM seeks a Demand Generation Specialist – SEO and Analytics - to drive qualified lead generation through strategic SEO implementation and comprehensive performance analysis. In this role, you'll execute search optimization initiatives that attract and convert high-intent prospects while managing analytics and reporting across all lead generation channels. The ideal candidate combines technical SEO expertise with strong analytical capabilities and has proven experience optimizing demand generation performance in B2B environments.