Marketing Lead, Moca Network
Animoca Brands Limited
Estimated Salary: $98K-$162K
Location: Hong Kong
Marketing Lead, Moca Network
Hong Kong
Animoca Brands Limited – Project Management /
Full Time Employee /
On-site
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The Role
We are seeking a passionate and experienced Marketing Lead to drive the marketing strategy and execution for Moca Network. This is a unique opportunity to shape the brand, grow the community, and contribute to the success of a groundbreaking project within the Animoca Brands ecosystem.
Responsibilities:
Develop and execute a comprehensive marketing strategy aligned with Moca Network's goals and target audience
Lead and mentor a team of marketing professionals across various disciplines, including content creation, social media, community management, and influencer marketing
Build and maintain a strong brand identity for Moca Network that resonates with the web3 community
Drive user acquisition and engagement through innovative marketing campaigns and initiatives
Manage the marketing budget effectively and track key performance indicators (KPIs) to measure success
Collaborate closely with the ecosystem, product, and engineering teams to ensure alignment and maximize impact
Stay up-to-date on the latest trends and developments in the web3 space and identify new opportunities for marketing innovation
Represent Moca Network at industry events and conferences
Foster a strong and engaged community around Moca Network
Develop and execute content marketing strategies to educate and inform the community about Moca Network's features and benefits.
Requirements:
Proven experience in marketing blockchain-based projects or web3 companies
Deep understanding of web3 culture, trends, and technologies
Strong leadership and team management skills
Excellent communication, interpersonal, and presentation skills
Experience with various marketing channels and tools, including social media, content marketing, email marketing, and paid advertising
Ability to work independently and as part of a team in a fast-paced environment
Passion for blockchain technology and the open metaverse.
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