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Senior TikTok Brand Manager

Moonpay

Estimated Salary: $120K-$200K
Location: London / New York
Hi, we’re MoonPay. We’re here to onboard the world to the decentralized economy. Why? Because crypto and blockchain aren’t just technologies—they’re tools for global financial empowerment. They give people control over their money, their digital assets, and their future, unlocking opportunities that traditional systems have kept out of reach. What we do At MoonPay, we’re building the infrastructure that powers this new financial system. We make it easy for anyone, anywhere, to buy, sell, and trade crypto using everyday payment methods like cards, Apple Pay, PayPal, Revolut and Venmo. We provide simple tools to send, receive, and manage stablecoins, so anyone can participate in the crypto economy confidently. Trusted by nearly 30 million customers and over 500 companies, our secure, enterprise-grade platform is driving mainstream crypto adoption worldwide. We collaborate with innovative brands and projects to build secure, scalable solutions for a blockchain-powered future. And we’re committed to doing it right—fully licensed in the U.S. and regulated across the UK, EU, Canada, and Australia—because trust and compliance are non-negotiable. But we’re just getting started. We’ve launched a consumer app that makes crypto accessible, intuitive, and usable for everyone, and it’s growing fast. We’re iterating every day to make it the best it can be. If you believe financial freedom should be for everyone—if you believe in building a fairer, more open financial system—we want you with us. To build systems that benefit all, we need contributions from all, regardless of background. Come build the future of payments and the decentralized economy with MoonPay. Let’s make financial freedom and autonomy the new normal. 🌔 About the Opportunity  We are looking for a TikTok Content Creator Lead to spearhead MoonPay’s presence on TikTok and other emerging short-form video platforms. This role combines creativity, strategy, and execution — you’ll be the driving force behind our TikTok-first content strategy, creating engaging, on-brand, and culturally relevant content that amplifies MoonPay’s voice in crypto and fintech.This is a hands-on role where you’ll ideate, shoot, edit, and publish content, while also guiding the broader short-form video strategy for MoonPay. You’ll collaborate with our design, comms, and product marketing teams to ensure content is aligned with business goals, resonates with our audience, and reflects the cutting edge of internet culture. 🚀 What you will do - Lead MoonPay’s TikTok strategy: Develop and execute a content roadmap that grows our community and positions MoonPay as a cultural leader in crypto. - Content creation: Script, film, edit, and post short-form video content daily/weekly, ensuring high engagement and brand consistency. - Trendspotting: Stay ahead of TikTok trends, memes, and formats; adapt them to fit MoonPay’s brand voice and Web3 narrative. - Analytics-driven growth: Track performance metrics, test formats, and refine strategy based on insights to maximize reach and impact. 🧑‍🚀 About You   - 4+ years of experience in content creation, social media management, or creative direction, with a focus on TikTok/short-form video. - Proven track record of growing TikTok accounts and producing viral, relevant content. - Strong video production and editing skills (e.g., CapCut, Adobe Premiere, After Effects, or native TikTok tools). - Deep understanding of TikTok culture, trends, and algorithm mechanics. - Passion for crypto and internet culture, with the ability to explain complex ideas in simple, engaging ways. - Creative thinker with excellent storytelling and copywriting abilities. - Data-driven mindset with the ability to interpret metrics and optimize strategy.
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