Responsibilities Help drive a clear product strategy that aligns with the overall business goals of   Coins.ph Plan and execute product launches tailored to Coins.ph market, including go-to-market strategies, product plannings Collaborate with cross-functional teams to ensure successful product releases, automation tools to achieve the working efficiency Work with global PMs to set region-specific pricing (fees/rewards) strategies that are competitive and align with regional economic conditions Define product requirements, user stories, and acceptance criteria for regional features to achieve the local user growth and revenue growth Collaborate with lifecycle PMs and manage the entire product lifecycle flow, from ideation through end-of-life decisions. Ensure   Coins.ph delivers best in class products across regional markets through accurate localisation